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Should I list my home for sale by owner?

My house has been on the market with a realtor for 6 months. All she did was put a sign out in front of my door and list the property on the MLS. She didn't even go the extra mile to list on additional sites or anything. After 4 months of no action I asked for an open house. I sent her an email saying that nothing had been done for 4 months except calling saying an agent called and wants to show the house. I asked what's the next step and she had none. I reluctantly lowered the price twice to total $20,000 which I sort of now regret because she did nothing. Half the time I could not get her on the phone, so I wonder how many possible buyers couldn't get in touch with her either. Her contract is up next week and I need advice on if I should give it a go myself for a few months. I have lots of experience in sales and marketing and I am not working right now. What do you think?


When a homeowner sells real estate in Hawaii without the help of a realtor the process is known as for sale by owner. Many homeowners choose to go this route for selling their homes because they want to avoid the fees charged by real estate brokers. Along with the cost avoidance, homeowners take on the responsibility of marketing the home as well as other tasks associated with selling the home.

There are many ways to advertise a home for sale by owner. Some of the most popular include classified ads in the newspaper, signs in the neighborhood, word of mouth and website listings. Of all the methods to use for advertising a home for sale by owner, a website listing is perhaps the easiest and most beneficial method.

Using a website listing gives your advertisement exposure that it would not otherwise receive. Consider the number of people that would be exposed to a listing in the newspaper. That number is only a fraction of what it will be if you use a website listing.

The fee you pay to list your home in the newspaper is a one time only fee. Once that newspaper has been printed, your ad will never be listed again, unless you pay another fee. When you use a for sale by owner website listing, your ad will remain on the website for a lot more than just one day. The increased period of time gives more buyers time to see your ad.

Other methods of advertising for sale by owner property have physical limits on how far they can reach. For example, the newspaper is only offered in a certain area. People all over the world have internet access thereby giving them the ability to see your website listing. This, too, improves the odds of your home selling.

Using a website listing to sell your home has many benefits above other methods.

About The Author

LaToya Irby is the editor of Real Estate in Hawaii. You can find more information at http://www.alohafsbo.com..

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